Check out today’s TOTD from young Brit hopefuls Draven. They’re worth checking out, as CR’s Malcolm Dome explains…

It’s easy to get caught up in the hyperbole of dressing clichés up as something unusual. But Draven are genuinely a little unusual, just a touch different. Yes, the young Brits have their roots – planted in the enriched soil of alternative heroes yet also traditional hard rock giants – but nonetheless offer 21st Century appeal. They have big hooks, massive melodies and an edgy graze or two on the proverbial knees.
Working up a healthy sweat on the road, Draven haven’t used cunning marketing tools to hoodwink anyone into believing their sound is totally new. What their old-fashioned approach to getting noticed did do was hone down the style and songs.
You can hear all of that on debut album Eden, one that takes a few plays to appreciate. To be honest, if you like instant action and gratification, then this is probably a band and record to avoid. However, every time you play it, you’ll hear something else which will keep you coming back – until you hum those tunes in the most unusual situations!
Blitz is a prime example. It’s got funk elements, tough guitars, nods at Lostprophets and Smashing Pumpkins, but also offers up Thin Lizzy and Rolling Stones inspirations. Ultimately, it’s a damn fine song – and that still counts for everything, right?

Download Blitz here.

Check ‘em out live next week at London’s 100 Club on Thursday April 30 for their album launch show.

Eden is out on May 4

For more info, stop by their MySpace.