Soundgarden movie deal is the way ahead
Soundgarden frontman Chris Cornell says there’s no credibility issue with licensing tracks to movies – and in fact it’s the future for any band who wants their music to be heard.
The band’s new song Live to Rise features in the soundtrack of superhero blockbuster The Avengers (Avengers Assemble in some markets). Cornell says it’s an illustration of the “new landscape” facing modern artists.
He tells Rolling Stone: “It has become kind of the cheap way that bands with any version of credibility have to get their songs out in front of people.
“It used to be absolutely the forbidden fruit for any band. If you put your song in a commercial you were screwed. I’ve never felt like that was a no-no.
“For a band like Soundgarden, bring associated with The Avengers, what it’s about and what they accomplish in it, is a pretty good way to have a partner in the entertainment business to get your songs out.
“The record companies don’t have that any more. They don’t have the money. They don’t have the resources. They can’t do it, they won’t do it.”
Buckcherry guitarist Keith Nelson agrees with Cornell. His band contributed the track Wherever I Go to the Avengers soundtrack and Nelson tells Artist Direct: “We understand and appreciate the size and weight of having a song as part of a soundtrack.
“It’s really exciting to be a part of this. I saw the lineup and thought, ‘This is really great – it’s a special little fraternity on this record.”
The Avengers has smashed box office records in the US by taking $200m in its opening weekend, compared with previous best Harry Potter and the Deathly Hallows Part 2, which made $169m.