Video premiere: What Now – If Looks Could Kill
What Now have unveiled a video for the second single to be released from their latest album Move Like A Sinner.
Having grown up in the dusty beach town of Ballito, South Africa – a place known for its surfing and skateboarding, but with little trace of a music scene – vocalist and guitarist Ryan Morris met drummer Adam Jenkins at school, before recruiting vocalist and bassist Tyron Layley after overhearing him singing at a friend’s house.
In their first year, What Now recorded their debut EP, designing their own artwork and printing the CDs at home – spawning a DIY ethic that has stuck with them ever since. Next came a full-length album.
“When our debut record came out we got great radio play on the big South African stations,” says Morris. “It was our first taste of real success and we were all delighted of course, but we’re a very ambitious band and we just wanted to go big. We didn’t want to be trapped in South Africa and be limited by that further down the line. It was an incredibly tough decision, but we knew that we had to leave.”
Swapping sweaty summers and warm winters for the London music scene, What Now left their homes, friends and families behind them and relocated to the English capital.
“We didn’t know where to hang out or where to rehearse, we didn’t even know where to live. We were all living in one tiny room. Ty and me even shared a bed together!” exclaims Jenkins. “It was a really dark time. We were lost, depressed and broke. We forgot who we were and we forgot what we were trying to do. Within six months of being in England we moved into separate flats and decided to split the band. It felt like everything that we had committed to and everything that we had sacrificed, had been for nothing.”
For two years, Morris, Jenkins and Layley explored different bands and developed separate tastes in music before a chance meeting at a gig brought them back together. The trio decided to renew their musical partnership and set to work recording what would become their second full-length, Move Like A Sinner.
Check out the video for If Looks Could Kill below. Cue nightmarish visions of ELP trashing their instruments on board Doctor Who’s TARDIS…
Tags: What Now